About Harkla
Founded in 2015, Harkla’s mission has been clear from day one: to help individuals with special needs lead happier, healthier lives. What started with one person in a tiny apartment has blossomed into a passionate team creating meaningful impact in the sensory and special needs space.
From premium sensory tools to digital learning resources, a growing membership community, and a popular podcast — we’re here to empower families and therapists with holistic tools that truly make a difference. Our team is united by one goal: supporting families, therapists, and individuals in understanding and meeting sensory needs — not just selling products.
The Role
We’re looking for a Meta Ads expert to take full ownership of our paid social campaigns — from strategy to execution — for a mission-driven, high-growth DTC brand. You’ll work across our physical products, digital courses, and online community, all while preparing for an exciting sub-brand launch in 2026.
Bonus if you’re comfortable working within Meta’s Health & Wellness policies (yep, the tricky stuff) — we’ve got the framework, and you’ll help refine it.
What You’ll Do
- Plan, build, and scale Meta ad campaigns (prospecting + retargeting) with frequent creative refresh cycles
- Collaborate with our in-house therapists and creatives to develop high-converting ads
- Test and repurpose top-performing creatives for TikTok and YouTube Shorts
- Own and analyze performance data using Triple Whale — focusing on ROAS, MER, CAC, and contribution profit
- Ensure campaigns stay aligned with Meta’s ever-changing ad policies
Who You Are
- A paid social specialist with 3+ years of Meta Ads experience, managing budgets of $50k/month or more for U.S. DTC or digital product brands
- Extremely comfortable navigating attribution challenges, ad policy limitations, and creative fatigue
- Deeply curious and committed to growth — you stay sharp via DTC Twitter, paid communities, newsletters, podcasts, and aren’t afraid to use AI tools to streamline
- Bonus: You’ve worked in Google Ads, and you enjoy the mix of creative + data-driven work
Why Work With Us?
- You’ll have real ownership over strategy and growth, not just execution
- You’ll join a mission-first team that truly cares about making a difference in the world
- You’ll help shape the future of a growing brand (and help launch something brand-new in 2026!)
- You’ll work in a fully remote, supportive, and feedback-driven culture
