Principal UX Designer (Grove Collaborative)

About Grove Collaborative

Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials that are effective, beautifully designed, and healthier for people and the planet. We are a certified B Corp, plastic-neutral, and on a mission to transform the CPG industry for good.

The Opportunity

Grove is rebuilding its store. We are repositioning the entire company on Human Health – the idea that the products in your home shape the health of the people living in it. That position changes what we sell, how we talk about it, and what shopping at Grove should feel like.

We’re hiring a Principal UX Designer to lead the design of that rebuild. This is a senior individual contributor role reporting to the Head of Product Management & UX, who sets the overall vision for the customer experience. Your job is to turn that vision into a design direction concrete enough for Product and Engineering to build against – across the core flows, across the teams doing the work – and to see it through to launch.

What You’ll Own

  • Vision and strategy for the Core-Site Experience: In partnership with Sr. Director of Product, you will define what Grove’s store should be and make that vision concrete enough that Product, Engineering, and leadership can build against it.
  • Design direction for the Core-Site rebuild: You’ll translate the Human Health positioning into a design approach the teams can execute against, and set the design principles that hold the rebuild together.
  • The core flows, end to end: Homepage through category, search, product detail, cart, and checkout – you define how they hold together and how each one gets built.
  • AI prototyping in the design practice: You’ll use AI prototyping in your own work every week, and partner with Engineering and the other UX Designers on the components and patterns that let the team put a real prototype on the table in days.
  • Walk The Store: A recurring series where the CEO and leadership team walk the live customer experience together.
  • Craft across the design team: You’ll mentor the designers around you, define what good looks like in practice, and raise the bar on craft.

About You

  • You’ve taken a real commerce experience apart and put it back together.
  • You hold the direction and go make it – you can carry a multi-quarter initiative and a two-week sprint in your head at the same time.
  • You have real e-commerce depth – you’ve designed at scale for consumers who are shopping, comparing, and deciding.
  • You prototype with AI – you use it in your own work every week.
  • You can hold your own with senior leadership.
  • You raise the people around you – you mentor generously, critique honestly.
  • Craft is non-negotiable: interaction design, information architecture, visual design, and systems thinking – you’re strong across all four, and fast in Figma.

Even Better If You Have

  • Experience designing for subscription or replenishment commerce
  • Background in health, wellness, CPG, or sustainability
  • Experience standing up or rebuilding a design system that engineering actually adopted
  • Experience in a public company or a turnaround
  • Research fluency – you can run your own study when you need an answer

What’s In It For You

  • This full-time, exempt position is remote for candidates based in California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, Missouri, and Massachusetts.
  • Competitive benefits – medical, vision, dental
  • Equity – shared success is core to our mission
  • Flexible Paid Time Off
  • Free VIP membership and 50% employee discount

Compensation

The salary range for this role is $180,000 – $210,000. In addition to the base salary, this role is eligible for an annual incentive target and equity.

Grove Collaborative Holdings, Inc. (NYSE: GROV) is an equal opportunity employer.

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