About Duolingo
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in. At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds, while doing work that’s both meaningful and fun.
The Role
Duolingo’s social channels have become a cultural phenomenon. Now we’re looking for a social-native creative who can take our speed-of-culture thinking beyond the feed and into the real world. You’ll join Duolingo’s Brand Marketing Studio and work closely with our social team to transform trends, memes, and cultural moments into breakthrough ideas across social, experiential, OOH, partnerships, events, and unexpected corners of culture. You’re part content creator, part copywriter, part art director, and deeply fluent in the internet.
You Will
- Turn social moments into ideas that move beyond the feed, including stunts, billboards, products, mascot appearances, partnerships, pop-ups, and more.
- Provide clear, actionable feedback to social content creators, helping make their work more ownable, culturally relevant, and true to Duolingo.
- Develop and ship ambitious creative on internet timelines, often moving from opportunity to execution within one or two weeks.
- Identify validated trends, memes, fandoms, and cultural moments where Duolingo can play a meaningful and unexpected role.
- Create original social-native content yourself when the strongest idea is still a great post, video, or meme.
- Help steward and evolve Duolingo’s distinctive voice, visual language, characters, and sense of humor across TikTok, Instagram, YouTube, X, and emerging platforms.
- Present ideas clearly and persuasively, from a fast Slack pitch to a fully developed creative deck.
You Have
- 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies, or your own audience.
- A portfolio that demonstrates social-native thinking, strong concepts, and excellent creative craft.
- Deep fluency in internet culture and an instinct for distinguishing an emerging opportunity from a dying trend.
- A clear point of view on what great social creative looks like now and where it’s going next.
- Strong copywriting skills and a sharp eye for art direction, design, and visual storytelling.
- Expertise in short-form video, including concepting, directing, and getting the work made.
- Experience turning cultural insights into ideas beyond social posts, such as experiential activations, earned-media stunts, OOH, products, or partnerships.
- The ability to operate at both the strategic and hands-on level; you’re not too senior to make things.
Compensation
Salary: $142,800 – $193,200 / year (base salary range, supplemented by equity compensation; the offered salary is dependent upon work experience, skills, and internal peer comparisons).
