About Toast
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
The Organic Growth team is responsible for guiding and supporting restaurant and retail operators from their first question to their final decision, establishing Toast as the trusted authority through high-quality, organic content that turns discovery into opportunity.
The Role
You’ll own the outreach and off-site authority-building work that sits between our content production and its reach, building the backlink, citation, and third-party mention profile that both search engines and AI systems already trust. You’ll partner closely with your Organic Growth team members and cross-functional stakeholders to make sure what we publish earns a place in the conversations that matter.
A Day in the Life (Responsibilities)
- Pitch relevant blogs and industry publications to earn coverage and backlinks organically, closing our referring-domains gap versus competitors.
- Own outreach and ongoing relationship management with third-party review sites for inclusion and improved placement.
- Write and place guest posts on relevant third-party sites, owning the piece end to end from drafting to securing the placement.
- Run structured backlink outreach campaigns targeting our highest-value assets.
- Systematically close competitive link and citation gaps by targeting the backlink and citation sources competitors hold that we don’t.
- Monitor the health of our backlink profile, tracking toxic links, lost links, and anchor text distribution.
- Maintain an organized, up-to-date outreach and link-building tracker.
- Contribute to Organic Growth’s Reddit strategy and engagement, monitoring threads for citation-worthy questions.
- Set the vision for new outreach channels and partnership types.
- Embrace AI tools to accelerate your workflow, from target research and pitch drafting to gap analysis.
What You’ll Need to Thrive
- 4+ years of experience in SEO or content marketing with a track record of building backlinks and earning organic coverage.
- Strong writing skills, comfortable drafting guest posts and pitches yourself.
- Experience running outbound outreach campaigns at scale.
- Familiarity with SEO/AEO/GEO tooling (Ahrefs or similar, Profound, Google Search Console) to identify link and citation gaps.
- Comfortable using AI and LLM-based tools in your workflow as well as understanding how AI/LLM citation ecosystems work.
- Strong written communication for pitches and outreach.
- Strong project management instincts, able to track multiple outreach workstreams.
Compensation
Salary: $83,000 – $133,000 / year (Zone A; base salary range depends on geographic pay zone. Other zones: Zone B $72,000 – $115,000 USD, Zone C $65,000 – $104,000 USD). In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.
