About Netflix:
Netflix is one of the world’s leading entertainment services, serving over 300 million paid members in 190+ countries. From blockbuster films to binge-worthy series and interactive games, our platform offers stories across genres, languages, and cultures. We’re committed to giving viewers the freedom to watch what they want, when they want, on their own terms.
In November 2022, Netflix launched an ad-supported streaming tier—offering members more choices and advertisers direct access to highly engaged audiences. To support this initiative, the Ads Creatives & Policy team plays a crucial role in ensuring campaigns are effective, scalable, and aligned with global standards.
About the Role:
We’re looking for a senior backend-focused software engineer to help build and scale the systems that power Netflix’s advertising platform. In this role, you’ll contribute to every stage of the ad creative lifecycle—from ingesting and encoding assets to deploying them globally, ensuring policy compliance, and optimizing delivery.
This is a high-impact position for someone who thrives in complex environments, has deep technical experience, and can work cross-functionally with product, design, and business teams.
What You’ll Do:
- Design and build large-scale backend systems to support creative ingestion, encoding, review, and content delivery.
- Develop tools to simplify ad creation workflows for advertisers, including automation and use of generative AI.
- Optimize asset portability and enable support for custom ad formats across devices and platforms.
- Enhance Netflix’s manual and automated review systems using machine learning and creative analysis.
- Ensure all creatives comply with global policies, regulations, and Netflix brand guidelines.
- Collaborate closely with cross-functional partners in engineering, operations, legal, and sales.
- Stay current on programmatic advertising trends, including standards like VAST, OpenRTB, and AdCOM.
What We’re Looking For:
- 8+ years of experience in backend software development, preferably in high-scale environments.
- Strong product mindset and ability to balance technical solutions with business outcomes.
- Proven experience delivering large, cross-functional engineering projects.
- Deep understanding of ad creative workflows including CDN management and content lifecycle automation.
- Familiarity with industry protocols (OpenRTB, AdCOM), and the programmatic ad ecosystem.
- Experience working in fast-paced, data-driven environments.
Bonus Points:
- Background in CTV (Connected TV) ad tech or knowledge of its unique constraints.
- Exposure to machine learning systems that support content moderation or ad targeting.
- Awareness of legal compliance frameworks for ads (e.g., regional ad laws, brand safety).
- Participation in industry consortiums or working groups related to ad standards.
What Netflix Offers:
- Competitive compensation with flexible mix of salary and stock options
- Industry-leading health benefits, mental health support, family planning coverage
- 401(k) retirement plan with employer match
- Flexible paid time off (no set limits for salaried employees)
- Generous leave programs, including disability and parental leave
- Inclusive culture where your background and voice are valued
Our Culture:
At Netflix, culture is everything. We value independence, innovation, and integrity—and we give our employees the freedom to make bold decisions. We believe diverse teams lead to better ideas and better outcomes, and we take inclusion seriously. Learn more about what it’s like to work at Netflix on our culture page.
